Sahara Date Company Earns Virginia's Finest®Distinction

March 30, 2017

Sahara Date Company is proud to have earned the Virginia's Finest® distinction, a program the Virginia Department of Agriculture and Consumer Services established to help consumers seek out the highest quality Virginia-produced and processed products.

Acceptance into the Virginia's Finest® program assures consumers that Sahara Date Company products meet state and federal regulations, as well as consistently achieve or exceed quality standards.

More than 400 Virginia businesses, representing a wide variety of specialty food products from meats and cheeses to fruit and seafood, peanuts, sauces, baked goods, beverages, condiments, confections and soups participate in the program.

Participating in the Virginia's Finest® program further enhances Sahara Date Company's presence, as the company will now be featured on both the Virginia's Finest® website and e-mail list; have access to the program's educational and marketing programs; and offers the company new food exhibit and trade show opportunities. Sahara Date Company packages will now feature the blue and red “VA check mark” logo sticker, proudly identifying this new distinction.

An additional benefit of the program is keeping abreast of industry-specific events. To that end, Sahara Date Company recently attended the Virginia Specialty Food and Beverage Conference 2017 in Richmond, hosted by the Virginia Department of Agriculture and Consumer Services, Virginia's Specialty Food Advisory Committee, and Virginia Tech's Department of Food Science and Technology.

This educational conference offered excellent opportunities to meet with businesses from across the state, and listen to inspirational speakers including: Dr. Basil Gooden, Virginia Secretary of Agriculture and Forestry; Phil Kafarakis, President, Specialty Food Association; and Dr. Robert Williams, Virginia Tech Food Science and Technology Department Associate Professor. Retailers and specialty food buyers were also present, allowing participants the chance to network, introduce their products, and explore marketing opportunities.